Ombar is 100% organic, has natural antioxidants, is dairy-free, refined sugar-free and full of natural ingredients - above all, its raw - and not just any raw; the founder spends several weeks a year in Ecuador ensuring they're getting the best beans possible. The passionate team behind this amazing product are on a mission to make the proven health benefits of raw chocolate a part of everyday life. Whilst they truly had something to shout about, their previous positioning was centred around 'high vibe' energy, a nice idea once explained, but not immediately understood by consumers.
Likewise, the branding and packaging failed to make any visual connection to the consumer. The natural benefits of raw cacao needed to be more obvious, without becoming worthy - this is the tastiest chocolate in the aisle, after all.
We convinced them that they could be the first ‘taste led’ raw chocolate on the market and in order to achieve that end, their current brand proposition had to be rebuilt from the foundations up. This process concluded with a total redesign of their brand equities and packaging.