One of Britain's oldest brands was starting to feel a little stale. Without compromising 230 years of heritage, Ocean was asked to inject some much-needed personality. After days of strategy discussions, workshopping and brainstorming, the "Schweppes Experience" was presented to the client, who instantly connected with it, so much so that it went straight to research. The concept researched very well and continued into production almost untouched.
A major part of the repositioning was to take the brand back to its roots. An example of this being the logo, we stripped away Photoshop effects and unnecessary embellishments to reveal a timeless and sophisticated brand mark. This mark sits confidently on an experiential pattern that sets the range apart from its own-label usurpers.