A REAL ORIGIN STORY

With an influx of high-end imported waters stealing market share, Origin Sparkling, by Poland Spring, needed to connect with US consumers looking for high quality, great-tasting spring water, without the air miles of the competition. As a premium, local, bottled-at-source water with natural flavours, Origin Sparkling had all the right ingredients. It just needed to look the part.

THE ALL AMERICAN WATER

Designed to stand apart from the competition and stand out on the shelf, our solution is distinctly ‘American’, without being clichéd. We used the recognisable tree line of Maine, home of Poland Spring, as a distinctive graphic device and reference to the source. By illustrating the fruit still on the branches and bushes, we emphasised the product’s naturalness and fresh taste. These illustrations continued directly onto the cans themselves to maximise that distinctiveness and taste appeal. Origin Sparkling looks every bit the delicious, American, sparkling water brand.