A Breath of Fresh Air!

Leading mouthwash brand Dentyl approached us to create a brand identity for a new and very innovative breath freshening bead. The product was totally unique in that it not only freshened the breath but also helped neutralise odours all the way down to the stomach. There were two important objectives, to quickly communicate functionality, but also create something fun & distinctive that would appeal to a younger audience. Particularly important for a brand with no above the line support.

Creating a new category

We created an identity that really stands out from the 'vanilla uniformity' of the gum and mint category. The team went all out to design something fun and illustrative that has massive shelf standout whilst at the same time celebrating the unique quality of BB Mints - freshening all the way from breath to the belly.