Over the last 30 years Fertiligène has become France’s no.1 gardening care brand, offering a wide range of solutions for both amateur and experienced gardeners. Although the brand’s product portfolio had developed during that time, its packaging design and visual communication had been neglected. The muted colours and rustic textures - intended to look earthy and natural, were looking dusty and tired. Littered in badges and call outs it had become busy and hard to shop. The brand needed a fresh lease of life.