A childhood favourite of the designers here at Ocean, we had a right jammy time working on this legendary brand. Our challenge was to help Jammie Dodgers shake off the false perception that it's full of the the artificial nasties that Mum shouldn’t allow in her trolly. In fact there are no artificial colours, flavours or sweeteners in any dodgers… who knew? Well, we did. And through hand-illustrating the logotype and Jammie-splat holding device we gave Mum natural semiotic cues needed to get Jammie Dodgers back in the cupboard.