SCIENTIFIC PERFORMANCE, NATURALLY
At the core of Natrex is a natural remedy that has been made ten times more effective by science. However, creating a brand that straddles both science and nature can be tricky, too many natural cues can call into question a product's effectiveness.
From positioning and naming to design and execution this task required the creation of a confident relationship between science and nature. Our solution successfully conveys both parts of this equation, by representing the science of its three key ingredients through a leaf-shaped mark.
Ocean’s deep dive into the category was the most impressive I’ve ever seen from an agency. They quickly understood where we wanted to be in terms of positioning our ‘new to market’ brand and then developed amazing creative to make it sell. Ocean’s not just an agency that makes things look pretty - they go out of their way to understand your business and help it grow.
