Poland Spring has an enviable reputation among US water brands. Not only is it 100% natural spring water (no tap here), it’s also one of the oldest bottled waters in North America.
But to get the attention of a younger audience, a brand needs to be more than just natural and nostalgic - it also has to be novel. This was the challenge facing Poland Spring Sparkling - the ‘fun cousin’ in the portfolio. Ocean was briefed to create new packaging for Sparkling that would engage with both Millenials and Gen Z, while remaining true to its roots.